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Jonathan Gifford
ISBN # : 9780462099361
Publisher: Marshall Cavendish Business
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Business lessons for today's manager from key events and great leaders in history. - An exciting cross-disciplinary book that will provide an engaging read for managers and executives.- A proven fact that many businesspeople are inspired by great names and events in history.- 10 critical issues of modern-day business are examined through the lens of history.Pericles of Athens, Lorenzo of Florence, Alexander the Great, Genghis Khan, Elizabeth I, Napoleon Bonaparte, Zhou Enlai, Ghandi, Lee Kwan Yew - these are just some of the great names who changed the course of history. Far from being dated and irrelevant, their actions and thoughts, and the way in which they conducted themselves in history's great events, are an invaluable source of lessons and inspiration for today's manager or executive. In this fascinating, cross-disciplinary book Jonathan Gifford examines ten critical issues (eg, getting the structure right, setting the direction, forging partnerships, making things flourish) facing today's manager and what history can contribute towards a greater understanding of them. Moreover, Gifford uses the lens of history to provide contemporary managers with new perspectives and solutions to essentially similar problems faced by the great names of history.

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