The secrets to success in business or in life aren't secrets at all. They are principles, values, and strategies that most of us already know, recited from our parents and grandparents - Tell the truth. Share the credit. Listen more than you talk. Open your mind - in a word - Obvious. But because of that we overlook them.

James Dale rose from copywriter to CEO by following these simple = success principles - as have business giants from IBM and Apple to creatives like Woody Allen and Steven Spielberg. Dale is now sharing his wisdom in this extremely valuable book.