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Robert A. Burgelman
ISBN # : 0684855542
Publisher: The Octagon Press Ltd.
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Management expert Robert Burgelman of Stanford University offers unique insights into the importance and power of successful strategy, using Intel's lucrative thirty-year example to help managers in any company, large or small. In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all.With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges, while maintaining flexibility and connection with today's market demands.

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