What happens when a distinguished management professor works undercover in fast food?

He learns powerful truths about what makes businesses great

From minimum-wage floor sweepers to corner office kings, anyone with a job can learn something from Jerry Newman's experience behind the counter at major fast food restaurants. My Secret Life on the McJob reveals brilliantly simple Supersized Management Principles that many Fortune 500 bosses still haven't grasped.
About the Author

Jerry M. Newman, Ph.D., is a University Distinguished Teaching Professor for the State University of New York at Buffalo. He is the coauthor of Compensation, which has been the bestselling book in the category for 21 years. He is also an advisor to firms including AT&T, Hewlett-Packard, Burger King, McDonald's, and Nabisco.